Around the same time I was working on Koala Boards, I spent a month during my college winter break working at the Killington Ski Resort in Vermont. This included many hours of skiing, and plenty GoPro shenanigans in what ended up for a fun video.
The secret to a good GoPro video is that nobody wants to see you with a selfie stick.
They want to see you from a 3rd person perspective. And unless you hire some dude to follow you around the slopes for the day, it requires passing the camera between friends. Which means constantly detaching and reattaching it to various mounts.
I thought to myself: why not take the tech I’m using for Koala Boards and make something awesome for action cameras?
Butter 180: A snowboard trick that requires shifting your weight to the nose or tail of the board, lifting the other end of the board off the ground, and spinning 180 degrees on the pressed side of the board.
Butter Mounts: Quick attach, quick release, rotational smoothness.
(This is technically a frontside ollie 180, switch tail butter, ollie switch backside 180 out)
Branding:
Design mark 1. A pad of butter. Yum.
Word mark. Smooooth and buttery.
Design mark 2. Because why not!
Ultimately, the company from which I was licensing the magnetic clasp technology revoked my application approval due to plans to manufacture a similar product of their own.